Why cranberry?

Traditional use

Cultivated in North America, Cranberries (Vaccinium macrocarpon) have been used for many centuries for their medicinal properties. Their therapeutic potential in support of Urinary Tract Health has been documented in numerous reports. Cranberries appear to work by inhibiting the adhesion of uropathogenic E. coli to the uroepithelium, impairing colonization. Despite this knowledge, an effective dose has not been clearly defined. Naturex’s cranberry experts have developed Pacran® as a clinically proven treatment in support of urinary tract health.


Cranberries contain several key compounds which appear to be effective in supporting urinary tract health. In addition to its high PAC (proanthocyanidins) concentration, Pacran® contains other important compounds such as phenolics, organic acids, fibers, fatty acids, proteins, and sugars. These key elements give Pacran® its long-lasting action and allow it to outperform other PAC-rich extracts.